Alonso de Celada is a new clothing brand. Born in New York, the origin and esteem for Spanish culture of its owner drives him to create a personal clothing style for a particular market. His main target is people who travel a lot and with interests in places and exotic cultures.
For the brand, I worked on a story that clearly defined the distinguishing aspects of the products. Then I designed a visual identity that articulated the strength of the name and family tradition, with aspects that express the usage scenario of the garments.
To do this, I create a monogram of the company built with features that work on two levels: On one hand, a seal of origin, a friendly seal to balance the seriousness of the name.
On the other, the expansion of the size of the symbol allows to have a graphic texture associable to wildness. A texture that when it is necessary; can act as a corporate background.