The program is the union of the great businessmen that integrate the Argentine Industrialist Association (Asociación Empresaria Argentina), as financial supporters of the recovery of the rural schools in Argentina.
These schools, as a result of the crisis, don’t have the resources and infrastructure necessary to fully run their curriculum. The program integrates technicians from the Ministry of Education of the Nation and UNESCO, in order to apply these contributions.
The identity focuses on the motive of the program and the unity of the children as the final meaning in the project’s work.
Both images complement the presence of Argentina’s flag as an institutional reference, of association with the traditional scholar activity within the public schools and are related to the idea of the second century of Argentina.
©Sebastian Guerrini, 2009