The activity to stop violence against women took place at the end of 2001 and was organized by the National Council for the Women of Argentina, UNICEF and the Pan-American Organization for Health.
The promotional poster was made using the national flag in the form of a crying eye that shocked Buenos Aires in street posters and on television. This communication, which was reproduced massively as a stamp, captured the message of the women who suffer violence as an issue of nationality by means of the integration of its referents. Here, violence against women ceases to be a domestic or collateral issue so as to become central to, and the responsibility of, the whole national society.
Furthermore, not ¨asking for permission¨ to exercise the rights naturally given as a consequence of being part of the nation supported other causes of interest to Women’s rights organizations.
© Sebastian Guerrini, 2009