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The Pacifica is a breeding place dedicated to Creole horses, a type of horse native to the region, unique in their appearance and characteristics.

To design the brand, I researched hundreds of pictures from this breed and drew dozens of proposals that departed from realistic to abstract representations. I finally concluded that the mark of this particular cabin and horses had to be integrated with its environment; hence its symbol is a circle of identity containing the horse galloping in your scenario.

The brand then, reached the visual power of an icon itself, a medallion that builds its own space and transports the viewer into the friendly atmosphere that “The Pacifica” offers.

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