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Barthes, Roland. Camera Lucida: reflections on photography, London, Cape, 1982.

Domenach, Jean-Maire and De Lenos, Horacio. La propaganda política. Buenos Aires. Eudeba, 2001

Hall, Stuart. Representation: cultural representations and signifying practices, London, Open University, 1997.

Mitchell, W.J.T. Iconology: Image, Text, Ideology, London, University Chicago Press, 1986.

Ollins, Wally. Brand Leader. Dorchester, Interview published by the Dorchester Group magazine, issue 10 by Claire Wrathall, 2005.

Zizek, Slavoj. Design as an Ideological State-Apparatus (this paper was orginally presented as part of ERA05:The World Design Congress in Copenhagen), Copenhagen, Published in Icograda Feature, www.icograda.org, 2006.

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