Rethinking is Sebastian Guerrini’s space to explore and share his thoughts on Image, Identity and Design issues. Through his postings, Sebastian attempts to unravel the most hidden and underexamined aspects of the International Design World. As a consequence, questions involving psychology, anthropology, sociology and the politics of the image are all present in his writing.
Many of the themes found on his blog are issues he has explored in great depth while earning his PhD in Communication and Image Studies at Kent University. On his blog, as in his thesis, the main objective is to understand the social and political life of images and design, as well as their impact on personal and collective identities, with special attention paid to image´s direct influence and ability to improve quality of life.